social media workDisney Park Social Content Led with creativity and fueled with passion for the brand. My Disney Parks era shows my knowledge of the online social-scape, but also how to be culturally relevant without sacrificing brand image. The two can co-exist, and below you see how.
My time at Disney Parks generated millions of views, engagement, and new followers that in turn, set a new precedent for Disney in the social space.
The following content pieces are just some of the works I led while at Disney Parks full-time. I’ve overall have led in over 200+ pieces of content, but these have a special place in my heart ❤️
Disney Store Over the course of a year, I was tasked with changing the social strategy at Disney Store. How I achieved this is by using the skills that I’ve acquired while at Disney Parks. With the power of community engagement, video storytelling, and targeted copy, I’ve been able to effectively increase viewship at the Disney store and evolve the account in just the span of a year.
Here is a recap of my wins while on the Disney Store team:
🛍️ Moving "Coming Soon" to social platforms to showcase the newness and exclusivity of Disney Store products.
📱Creating organic content that still feels whimsical, magical, and holds to the Disney brand.
👥 Work with a bi-coastal creative team where we support each other with sourcing product & pushing that brand voice through engaging content.
✍🏼created copy that aligns with overall voice of the channel
📈 Increased viewership on social posts and growing the account from 114K to 193.1K (Almost to 200k!!!!✨).
🤝🏼 Have created an amazing partnership with the Disney Store and helped support opportunities for collabs with Disney Parks.
F1 X DISNEY STORE CAMPAIGN DISNEY STORE CONTENT SOME PIECES OF CONTENT I CREATED FOR THE CHANNEL
WHAT WAS THE RESULT? AFTER
BEFORE
