Halfway to Halloween

Halfway to Halloween was the first campaign I led, being back at Disney Parks as a Producer. 

I had the opportunity to coordinate the social video campaign for this project to drive focus to Halloween party ticket sales and overall fandom excitement.

I coordinated with Digital Integration partners to understand the messaging for audiences to help with the creative scripting of these videos.

I worked with Disney Live Entertainment partners to schedule each shoot and make sure each character and partner was aware of their role in these content captures. 

These videos together had a combined view of 3.9 million on TikTok and 2.5 million on Instagram.