F1 x Disney Store Campaign
F1 x Disney Store was the first collab I led on the product side of Disney. My objective is to plan captures that have a heavy focus on product in hopes of a full sell-through of the product.
I started by mapping out moments on Microsoft Loop where it aligns with Disney Store. While I couldn’t be present on the grid, I was taking the reins on content editing and making sure that each concept had follow-through on the track.
I also drafted copy while also editing, ensuring all the right partners were tagged and proper hashtags were being used.
Following lots of planning meetings, we had an almost full sell-out of all the products and a successful partnership with DisneyStyle, the collaboration and fashion channel for Disney.