Disney Store

During my time at Disney Experiences, my team and I had a knack for disrupting the status quo of typical marketing, and the same was true at Disney Store.

I came into the Disney Store at a time when it needed me most. The Disney store has had many identities over the years, and I was tasked to guide them into internet culture to maintain that relevancy for Gen-Z and Millennial audiences.

From when I started, I challenged the typical marketing formats and brought a new strategy that focused on the organic and what Disney Store was always known for, magic and play.

The following examples are successful ways in which I kept the brand relevant while also staying within brand guidelines