“Coming Soon”

Coming soon was something that I pitched when asked what we could do to drive more engagement to the channel. After researching what works for other brands, I realized that there was always a strong focus on newness. Coming soon was pitched at the beginning as a test and adjust.

It started with me just creating graphics, bringing newness to the Disney Store through graphics I made in Adobe. The first post reached 151.2K on TikTok with over 136 comments and 8489 likes.

Audiences loved Coming Soon, and as it grew, we continued to evolve it. I started working with the Disney Store graphic design team to create a more cohesive layout and to ensure the featured products aligned with what our audiences love to see.